Deal Sheet: 2026 Corolla SE FWD

Toyota South · Richmond, KY · VIN: 5YFP4MCE8TP287258

Negotiation Guide

Opening Offer

$27,128

Fair Price

$28,628

Walk Away Above

$28,658

• Recent buyers paid ~$59 below MSRP

Price Breakdown

Est. Dealer Cost$25,531

Est. Invoice$26,105

Holdback$574

MSRP (Sticker)$28,687

Asking Price$28,687

Markup$0

Dealer Margin on This Car$3,156

Percentile61% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold5539

Avg Markup-$59

Median Markup$0

Best Deal-$4,418

Worst Deal+$5,995

% Sold Below MSRP69%

Avg Days to Sell31 days

Dealer Profile

Inventory185 vehicles

Avg Markup (All Models)-$601

Avg Markup (Corolla)$0

% Below MSRP99%

Avg Days to Sell30 days

Avg Sold Markup-$455

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