Negotiation Guide
Opening Offer
$24,341
Fair Price
$25,841
Walk Away Above
$25,910
- • Recent buyers paid ~$91 above MSRP
- • Sitting 45 days (avg 24) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$23,120
Est. Invoice$23,640
Holdback (est.)$520
MSRP (Sticker)$25,978
Asking Price$25,977
Markup-$1
Est. Dealer Margin on This Car$2,857
Percentile18% of inventory is priced lower
Days on Lot45 days
What Others Paid (Last 30 Days)
Cars Sold8775
Avg Markup+$91
Median Markup$0
Best Deal-$3,419
Worst Deal+$5,995
% Sold Below MSRP61%
Avg Days to Sell24 days
Dealer Profile
Inventory451 vehicles
Avg Markup (All Models)-$704
Avg Markup (Corolla)+$20
% Below MSRP91%
Avg Days to Sell31 days
Avg Sold Markup-$257
Price History
Jun 14, 2026$24,590 → $25,978(+$1,388)
Jul 2, 2026$25,978 → $25,977(-$1)
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