Negotiation Guide
Opening Offer
$23,231
Fair Price
$24,731
Walk Away Above
$24,810
- • Recent buyers paid ~$91 above MSRP
- • Sitting 48 days (avg 24) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$22,151
Est. Invoice$22,649
Holdback (est.)$498
MSRP (Sticker)$24,889
Asking Price$24,889
Markup$0
Est. Dealer Margin on This Car$2,738
Percentile57% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold8775
Avg Markup+$91
Median Markup$0
Best Deal-$3,419
Worst Deal+$5,995
% Sold Below MSRP61%
Avg Days to Sell24 days
Dealer Profile
Inventory71 vehicles
Avg Markup (All Models)-$87
Avg Markup (Corolla)$0
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$189
Price History
Jun 20, 2026$25,926 → $24,889(-$1,037)
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