Negotiation Guide
Opening Offer
$23,210
Fair Price
$24,710
Walk Away Above
$24,789
- • Recent buyers paid ~$91 above MSRP
- • Sitting 48 days (avg 24) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$22,133
Est. Invoice$22,630
Holdback (est.)$497
MSRP (Sticker)$24,868
Asking Price$24,867
Markup-$1
Est. Dealer Margin on This Car$2,734
Percentile18% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold8775
Avg Markup+$91
Median Markup$0
Best Deal-$3,419
Worst Deal+$5,995
% Sold Below MSRP61%
Avg Days to Sell24 days
Dealer Profile
Inventory451 vehicles
Avg Markup (All Models)-$704
Avg Markup (Corolla)+$20
% Below MSRP91%
Avg Days to Sell31 days
Avg Sold Markup-$263
Price History
Jun 6, 2026$24,982 → $24,868(-$114)
Jul 2, 2026$24,868 → $24,867(-$1)
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