Deal Sheet: 2026 Sorento S

Ron Bouchard Kia · Lancaster, MA · VIN: 5XYRLDJC9TG453496

Negotiation Guide

Opening Offer

$37,739

Fair Price

$39,239

Walk Away Above

$39,780

• Recent buyers paid ~$824 below MSRP
• Sitting 90 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$36,288

Est. Invoice$37,498

Holdback (est.)$1,210

MSRP (Sticker)$40,320

Asking Price$39,664

Markup-$656

Est. Dealer Margin on This Car$3,376

Percentile65% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory91 vehicles

Avg Markup (All Models)-$864

Avg Markup (Sorento)-$917

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$878

Cheaper Sorento S Inventory

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-$1,620$38,56590d

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-$1,604$40,87548d