Deal Sheet: 2026 Sorento S

Kia Motors of Old Saybrook · Old Saybrook, CT · VIN: 5XYRLDJC2TG479308

Negotiation Guide

Opening Offer

$37,996

Fair Price

$39,496

Walk Away Above

$39,908

• Recent buyers paid ~$824 below MSRP

Price Breakdown

Est. Dealer Cost$36,288

Est. Invoice$37,498

Holdback (est.)$1,210

MSRP (Sticker)$40,320

Asking Price$39,664

Markup-$656

Est. Dealer Margin on This Car$3,376

Percentile65% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory82 vehicles

Avg Markup (All Models)-$790

Avg Markup (Sorento)-$787

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$804

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