This Is Already a Great Deal
Opening Offer
$36,404
Asking Price
$37,530
Max Price
$37,530
- • Recent buyers paid ~$836 below MSRP
- • Sitting 74 days (avg 47) — extra leverage
- • Asking price is already $172 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,884
Est. Invoice$36,047
Holdback (est.)$1,163
MSRP (Sticker)$38,760
Asking Price$37,530
Markup-$1,230
Est. Dealer Margin on This Car$2,646
Percentile4% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold2361
Avg Markup-$836
Median Markup-$847
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory388 vehicles
Avg Markup (All Models)-$1,175
Avg Markup (Sorento)-$1,173
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,127
Cheaper Sorento S Inventory
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Fort Wayne KiaFort Wayne, IN
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Kia of San AngeloSan Angelo, TX
-$1,676$41,37474d
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-$1,673$39,71774d
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-$1,624$40,9759d
Kia of MeridianMeridian, MS
-$1,620$39,46074d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56574d