Negotiation Guide
Opening Offer
$41,738
Fair Price
$43,238
Walk Away Above
$43,909
- • Recent buyers paid ~$1,342 below MSRP
Price Breakdown
Est. Dealer Cost$40,122
Est. Invoice$41,459
Holdback (est.)$1,337
MSRP (Sticker)$44,580
Asking Price$43,430
Markup-$1,150
Est. Dealer Margin on This Car$3,308
Percentile54% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold215
Avg Markup-$1,342
Median Markup-$1,347
Best Deal-$2,160
Worst Deal-$866
% Sold Below MSRP100%
Avg Days to Sell61 days
Dealer Profile
Inventory117 vehicles
Avg Markup (All Models)-$845
Avg Markup (Sorento)-$971
% Below MSRP100%
Avg Days to Sell46 days
Avg Sold Markup-$770
Cheaper Sorento SX Inventory
Kia of Myrtle BeachMyrtle Beach, SC
-$2,151$44,16489d
Stokes KiaGoose Creek, SC
-$2,117$43,99889d
Kia Country of SavannahSavannah, GA
-$2,042$43,31789d
Enterprise KiaEnterprise, AL
-$1,874$44,27136d
Stokes KiaGoose Creek, SC
-$1,872$42,77389d
Valley-HI KiaVictorville, CA
-$1,799$42,42689d
Tameron KiaD'Iberville, MS
-$1,796$42,69489d
Dale Spradley KiaPueblo, CO
-$1,795$42,40089d
Hutchinson KiaMacon, GA
-$1,768$42,27289d
Hutchinson KiaMacon, GA
-$1,768$42,27289d