This Is Already a Great Deal
Opening Offer
$38,947
Asking Price
$40,152
Max Price
$40,152
- • Recent buyers paid ~$936 below MSRP
- • Asking price is already $197 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,157
Est. Invoice$38,395
Holdback (est.)$1,239
MSRP (Sticker)$41,285
Asking Price$40,152
Markup-$1,133
Est. Dealer Margin on This Car$2,996
Percentile27% of inventory is priced lower
Days on Lot29 days
What Others Paid (Last 30 Days)
Cars Sold699
Avg Markup-$936
Median Markup-$878
Best Deal-$1,803
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell68 days
Dealer Profile
Inventory471 vehicles
Avg Markup (All Models)-$1,097
Avg Markup (Sorento)-$1,136
% Below MSRP52%
Avg Days to Sell48 days
Avg Sold Markup-$1,066
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