This Is Already a Great Deal
Opening Offer
$38,919
Asking Price
$40,123
Max Price
$40,123
- • Recent buyers paid ~$936 below MSRP
- • Asking price is already $191 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,125
Est. Invoice$38,363
Holdback (est.)$1,238
MSRP (Sticker)$41,250
Asking Price$40,123
Markup-$1,127
Est. Dealer Margin on This Car$2,998
Percentile28% of inventory is priced lower
Days on Lot67 days
What Others Paid (Last 30 Days)
Cars Sold699
Avg Markup-$936
Median Markup-$878
Best Deal-$1,803
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell68 days
Dealer Profile
Inventory276 vehicles
Avg Markup (All Models)-$978
Avg Markup (Sorento)-$1,103
% Below MSRP79%
Avg Days to Sell62 days
Avg Sold Markup-$1,028
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