Deal Sheet: 2027 Telluride SX Prestige

Kia of Wilmington · Wilmington, DE · VIN: 5XYPLES12VG037867

Negotiation Guide

Opening Offer

$52,977

Fair Price

$54,477

Walk Away Above

$55,328

• Recent buyers paid ~$1,703 below MSRP

Price Breakdown

Est. Dealer Cost$50,562

Est. Invoice$52,247

Holdback (est.)$1,685

MSRP (Sticker)$56,180

Asking Price$54,744

Markup-$1,436

Est. Dealer Margin on This Car$4,182

Percentile71% of inventory is priced lower

Days on Lot30 days

What Others Paid (Last 30 Days)

Cars Sold86

Avg Markup-$1,703

Median Markup-$1,920

Best Deal-$2,174

Worst Deal-$1,133

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory444 vehicles

Avg Markup (All Models)-$929

Avg Markup (Telluride)-$1,386

% Below MSRP22%

Avg Days to Sell36 days

Avg Sold Markup-$987

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