Deal Sheet: 2027 Telluride EX

Bergstrom Kia Appleton · Appleton, WI · VIN: 5XYPCES19VG032715

Negotiation Guide

Opening Offer

$46,296

Fair Price

$47,796

Walk Away Above

$48,665

• Recent buyers paid ~$923 below MSRP
• Sitting 90 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$44,582

Est. Invoice$46,068

Holdback (est.)$1,486

MSRP (Sticker)$49,535

Asking Price$48,170

Markup-$1,365

Est. Dealer Margin on This Car$3,589

Percentile4% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold420

Avg Markup-$923

Median Markup-$816

Best Deal-$1,536

Worst Deal-$451

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory203 vehicles

Avg Markup (All Models)-$1,224

Avg Markup (Telluride)-$1,568

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$1,227

Cheaper Telluride EX Inventory

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-$1,393$48,31210d

Greenway Kia West Palm BeachWest Palm Beach, FL

-$1,371$47,76945d

Overturf KiaPasco, WA

-$1,369$48,18671d

Lou Fusz Kia of Terre HauteTerre Haute, IN

-$1,365$48,1755d

Bergstrom Kia AppletonAppleton, WI

-$1,365$48,17029d