Negotiation Guide
Opening Offer
$38,944
Fair Price
$40,444
Walk Away Above
$40,962
- • Recent buyers paid ~$751 below MSRP
- • Sitting 59 days (avg 35) — extra leverage
Price Breakdown
Est. Dealer Cost$37,332
Est. Invoice$38,576
Holdback (est.)$1,244
MSRP (Sticker)$41,480
Asking Price$40,814
Markup-$666
Est. Dealer Margin on This Car$3,482
Percentile70% of inventory is priced lower
Days on Lot59 days
What Others Paid (Last 30 Days)
Cars Sold122
Avg Markup-$751
Median Markup-$666
Best Deal-$1,302
Worst Deal-$403
% Sold Below MSRP100%
Avg Days to Sell35 days
Dealer Profile
Inventory264 vehicles
Avg Markup (All Models)-$646
Avg Markup (Telluride)-$815
% Below MSRP41%
Avg Days to Sell52 days
Avg Sold Markup-$569
Cheaper Telluride LX Inventory
Dennis Eakin KiaKilleen, TX
-$1,361$41,7635d
Wallace KiaStuart, FL
-$1,156$40,9245d
Dyer KiaLake Wales, FL
-$1,154$41,3418d
Midwest KiaWichita, KS
-$1,145$40,87090d
Fiesta KiaIndio, CA
-$1,132$40,80322d
All Star Kia of Baton RougeBaton Rouge, LA
-$1,127$41,21310d
Jim Marsh KiaLas Vegas, NV
-$1,121$40,7493d
Kia of Des MoinesDes Moines, IA
-$1,118$40,88240d
HI Country KiaFarmington, NM
-$1,118$40,8873d
Kia of StocktonStockton, CA
-$1,102$41,08340d