Deal Sheet: 2026 Sportage X-Line

Ewald Kia of Oconomowoc · Oconomowoc, WI · VIN: 5XYK6CDFXTG446579

Negotiation Guide

Opening Offer

$34,389

Fair Price

$35,889

Walk Away Above

$36,412

• Recent buyers paid ~$811 below MSRP
• Sitting 90 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$33,242

Est. Invoice$34,350

Holdback (est.)$1,108

MSRP (Sticker)$36,935

Asking Price$35,937

Markup-$998

Est. Dealer Margin on This Car$2,696

Percentile25% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1902

Avg Markup-$811

Median Markup-$760

Best Deal-$1,486

Worst Deal-$371

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory121 vehicles

Avg Markup (All Models)-$1,259

Avg Markup (Sportage)-$1,068

% Below MSRP100%

Avg Days to Sell47 days

Avg Sold Markup-$1,259

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