This Is Already a Great Deal
Opening Offer
$37,361
Asking Price
$38,517
Max Price
$38,517
- • Recent buyers paid ~$811 below MSRP
- • Asking price is already $407 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,762
Est. Invoice$36,954
Holdback (est.)$1,192
MSRP (Sticker)$39,735
Asking Price$38,517
Markup-$1,218
Est. Dealer Margin on This Car$2,756
Percentile5% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold1902
Avg Markup-$811
Median Markup-$760
Best Deal-$1,486
Worst Deal-$371
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory578 vehicles
Avg Markup (All Models)-$1,384
Avg Markup (Sportage)-$964
% Below MSRP57%
Avg Days to Sell59 days
Avg Sold Markup-$1,431
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