Negotiation Guide
Opening Offer
$37,966
Fair Price
$39,466
Walk Away Above
$40,000
- • Recent buyers paid ~$811 below MSRP
- • Sitting 90 days (avg 55) — extra leverage
Price Breakdown
Est. Dealer Cost$36,482
Est. Invoice$37,698
Holdback (est.)$1,216
MSRP (Sticker)$40,535
Asking Price$39,804
Markup-$731
Est. Dealer Margin on This Car$3,323
Percentile56% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold1902
Avg Markup-$811
Median Markup-$760
Best Deal-$1,486
Worst Deal-$371
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory209 vehicles
Avg Markup (All Models)-$588
Avg Markup (Sportage)-$565
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$592
Cheaper Sportage X-Line Inventory
Kia of San AngeloSan Angelo, TX
-$1,566$39,94890d
Kia of San AngeloSan Angelo, TX
-$1,539$39,14190d
Folsom Lake KiaFolsom, CA
-$1,509$38,98690d
Leblanc KiaNew Iberia, LA
-$1,503$38,96290d
Hutchinson KiaMacon, GA
-$1,455$38,73090d
Durango KiaDurango, CO
-$1,443$38,68290d
Midtown KiaTulsa, OK
-$1,442$38,74390d
HI Country KiaFarmington, NM
-$1,422$36,07290d
Kia of San AngeloSan Angelo, TX
-$1,419$38,56690d
Kia of AbileneAbilene, TX
-$1,419$38,56690d