This Is Already a Great Deal
Opening Offer
$36,737
Asking Price
$37,873
Max Price
$37,873
- • Recent buyers paid ~$811 below MSRP
- • Sitting 90 days (avg 55) — extra leverage
- • Asking price is already $28 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,064
Est. Invoice$36,233
Holdback (est.)$1,169
MSRP (Sticker)$38,960
Asking Price$37,873
Markup-$1,087
Est. Dealer Margin on This Car$2,809
Percentile18% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold1902
Avg Markup-$811
Median Markup-$760
Best Deal-$1,486
Worst Deal-$371
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory107 vehicles
Avg Markup (All Models)-$1,209
Avg Markup (Sportage)-$1,051
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$1,249
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