Deal Sheet: 2026 Sportage X-Line

Fitzgerald Kia of Annapolis · Annapolis, MD · VIN: 5XYK6CDF9TG410706

Negotiation Guide

Opening Offer

$32,602

Fair Price

$34,102

Walk Away Above

$34,616

• Recent buyers paid ~$811 below MSRP
• Sitting 89 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$31,617

Est. Invoice$32,671

Holdback (est.)$1,054

MSRP (Sticker)$35,130

Asking Price$34,563

Markup-$567

Est. Dealer Margin on This Car$2,946

Percentile88% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold1902

Avg Markup-$811

Median Markup-$760

Best Deal-$1,486

Worst Deal-$371

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory125 vehicles

Avg Markup (All Models)-$666

Avg Markup (Sportage)-$540

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$652

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