Deal Sheet: 2026 Sportage X-Line

Diehl Kia of Massillon · Massillon, OH · VIN: 5XYK6CDF9TG396662

Negotiation Guide

Opening Offer

$36,078

Fair Price

$37,578

Walk Away Above

$38,106

• Recent buyers paid ~$811 below MSRP
• Sitting 90 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$34,772

Est. Invoice$35,931

Holdback (est.)$1,159

MSRP (Sticker)$38,635

Asking Price$37,756

Markup-$879

Est. Dealer Margin on This Car$2,985

Percentile42% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1902

Avg Markup-$811

Median Markup-$760

Best Deal-$1,486

Worst Deal-$371

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory269 vehicles

Avg Markup (All Models)-$675

Avg Markup (Sportage)-$598

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup-$699

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