Deal Sheet: 2026 Sportage X-Line

Cumberland Kia · Cookeville, TN · VIN: 5XYK6CDF8TG398273

Negotiation Guide

Opening Offer

$34,543

Fair Price

$36,043

Walk Away Above

$36,566

• Recent buyers paid ~$811 below MSRP
• Sitting 90 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$33,381

Est. Invoice$34,494

Holdback (est.)$1,113

MSRP (Sticker)$37,090

Asking Price$36,217

Markup-$873

Est. Dealer Margin on This Car$2,836

Percentile43% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1902

Avg Markup-$811

Median Markup-$760

Best Deal-$1,486

Worst Deal-$371

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory120 vehicles

Avg Markup (All Models)-$892

Avg Markup (Sportage)-$775

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$858

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