This Is Already a Great Deal
Opening Offer
$37,146
Asking Price
$38,295
Max Price
$38,295
- • Recent buyers paid ~$811 below MSRP
- • Asking price is already $304 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,469
Est. Invoice$36,651
Holdback (est.)$1,182
MSRP (Sticker)$39,410
Asking Price$38,295
Markup-$1,115
Est. Dealer Margin on This Car$2,826
Percentile14% of inventory is priced lower
Days on Lot58 days
What Others Paid (Last 30 Days)
Cars Sold1902
Avg Markup-$811
Median Markup-$760
Best Deal-$1,486
Worst Deal-$371
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory111 vehicles
Avg Markup (All Models)-$1,164
Avg Markup (Sportage)-$985
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,169
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