Deal Sheet: 2026 Sportage X-Line

Calavan Kia of West Atlanta · Lithia Springs, GA · VIN: 5XYK6CDF7TG406458

Negotiation Guide

Opening Offer

$36,567

Fair Price

$38,067

Walk Away Above

$38,593

• Recent buyers paid ~$811 below MSRP
• Sitting 89 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$35,208

Est. Invoice$36,382

Holdback (est.)$1,174

MSRP (Sticker)$39,120

Asking Price$38,345

Markup-$775

Est. Dealer Margin on This Car$3,137

Percentile50% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold1902

Avg Markup-$811

Median Markup-$760

Best Deal-$1,486

Worst Deal-$371

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory252 vehicles

Avg Markup (All Models)-$581

Avg Markup (Sportage)-$535

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup-$605

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