Negotiation Guide
Opening Offer
$33,872
Fair Price
$35,372
Walk Away Above
$35,893
- • Recent buyers paid ~$811 below MSRP
- • Sitting 90 days (avg 55) — extra leverage
Price Breakdown
Est. Dealer Cost$32,774
Est. Invoice$33,866
Holdback (est.)$1,092
MSRP (Sticker)$36,415
Asking Price$35,460
Markup-$955
Est. Dealer Margin on This Car$2,687
Percentile32% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold1902
Avg Markup-$811
Median Markup-$760
Best Deal-$1,486
Worst Deal-$371
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory253 vehicles
Avg Markup (All Models)-$1,012
Avg Markup (Sportage)-$982
% Below MSRP58%
Avg Days to Sell49 days
Avg Sold Markup-$1,048
Cheaper Sportage X-Line Inventory
Kia of San AngeloSan Angelo, TX
-$1,566$39,94890d
Kia of San AngeloSan Angelo, TX
-$1,539$39,14190d
Folsom Lake KiaFolsom, CA
-$1,509$38,98690d
Leblanc KiaNew Iberia, LA
-$1,503$38,96290d
Hutchinson KiaMacon, GA
-$1,455$38,73090d
Durango KiaDurango, CO
-$1,443$38,68290d
Midtown KiaTulsa, OK
-$1,442$38,74390d
HI Country KiaFarmington, NM
-$1,422$36,07290d
Kia of San AngeloSan Angelo, TX
-$1,419$38,56690d
Kia of AbileneAbilene, TX
-$1,419$38,56690d