This Is Already a Great Deal
Opening Offer
$37,645
Asking Price
$38,809
Max Price
$38,809
- • Recent buyers paid ~$811 below MSRP
- • Asking price is already $410 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,027
Est. Invoice$37,228
Holdback (est.)$1,201
MSRP (Sticker)$40,030
Asking Price$38,809
Markup-$1,221
Est. Dealer Margin on This Car$2,782
Percentile5% of inventory is priced lower
Days on Lot29 days
What Others Paid (Last 30 Days)
Cars Sold1902
Avg Markup-$811
Median Markup-$760
Best Deal-$1,486
Worst Deal-$371
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory136 vehicles
Avg Markup (All Models)-$1,429
Avg Markup (Sportage)-$1,026
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,356
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