Negotiation Guide
Opening Offer
$36,619
Fair Price
$38,119
Walk Away Above
$38,650
- • Recent buyers paid ~$811 below MSRP
- • Sitting 90 days (avg 55) — extra leverage
Price Breakdown
Est. Dealer Cost$35,262
Est. Invoice$36,437
Holdback (est.)$1,175
MSRP (Sticker)$39,180
Asking Price$38,356
Markup-$824
Est. Dealer Margin on This Car$3,094
Percentile46% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold1902
Avg Markup-$811
Median Markup-$760
Best Deal-$1,486
Worst Deal-$371
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory112 vehicles
Avg Markup (All Models)-$755
Avg Markup (Sportage)-$664
% Below MSRP100%
Avg Days to Sell48 days
Avg Sold Markup-$749
Cheaper Sportage X-Line Inventory
Kia of San AngeloSan Angelo, TX
-$1,566$39,94890d
Kia of San AngeloSan Angelo, TX
-$1,539$39,14190d
Folsom Lake KiaFolsom, CA
-$1,509$38,98690d
Leblanc KiaNew Iberia, LA
-$1,503$38,96290d
Hutchinson KiaMacon, GA
-$1,455$38,73090d
Durango KiaDurango, CO
-$1,443$38,68290d
Midtown KiaTulsa, OK
-$1,442$38,74390d
HI Country KiaFarmington, NM
-$1,422$36,07290d
Kia of San AngeloSan Angelo, TX
-$1,419$38,56690d
Kia of AbileneAbilene, TX
-$1,419$38,56690d