This Is Already a Great Deal
Opening Offer
$37,057
Asking Price
$38,203
Max Price
$38,203
- • Recent buyers paid ~$811 below MSRP
- • Asking price is already $286 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,370
Est. Invoice$36,549
Holdback (est.)$1,179
MSRP (Sticker)$39,300
Asking Price$38,203
Markup-$1,097
Est. Dealer Margin on This Car$2,833
Percentile15% of inventory is priced lower
Days on Lot29 days
What Others Paid (Last 30 Days)
Cars Sold1902
Avg Markup-$811
Median Markup-$760
Best Deal-$1,486
Worst Deal-$371
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory96 vehicles
Avg Markup (All Models)-$1,128
Avg Markup (Sportage)-$984
% Below MSRP100%
Avg Days to Sell47 days
Avg Sold Markup-$1,144
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