Negotiation Guide
Opening Offer
$36,629
Fair Price
$38,129
Walk Away Above
$38,534
- • Recent buyers paid ~$811 below MSRP
Price Breakdown
Est. Dealer Cost$35,046
Est. Invoice$36,214
Holdback (est.)$1,168
MSRP (Sticker)$38,940
Asking Price$38,220
Markup-$720
Est. Dealer Margin on This Car$3,174
Percentile59% of inventory is priced lower
Days on Lot62 days
What Others Paid (Last 30 Days)
Cars Sold1902
Avg Markup-$811
Median Markup-$760
Best Deal-$1,486
Worst Deal-$371
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory215 vehicles
Avg Markup (All Models)-$900
Avg Markup (Sportage)-$787
% Below MSRP100%
Avg Days to Sell44 days
Avg Sold Markup-$973
Cheaper Sportage X-Line Inventory
Kia of San AngeloSan Angelo, TX
-$1,566$39,94890d
Kia of San AngeloSan Angelo, TX
-$1,539$39,14190d
Folsom Lake KiaFolsom, CA
-$1,509$38,98690d
Leblanc KiaNew Iberia, LA
-$1,503$38,96290d
Hutchinson KiaMacon, GA
-$1,455$38,73090d
Durango KiaDurango, CO
-$1,443$38,68290d
Midtown KiaTulsa, OK
-$1,442$38,74390d
HI Country KiaFarmington, NM
-$1,422$36,07290d
Kia of San AngeloSan Angelo, TX
-$1,419$38,56690d
Kia of AbileneAbilene, TX
-$1,419$38,56690d