This Is Already a Great Deal
Opening Offer
$37,000
Asking Price
$38,144
Max Price
$38,144
- • Recent buyers paid ~$811 below MSRP
- • Asking price is already $309 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,338
Est. Invoice$36,516
Holdback (est.)$1,178
MSRP (Sticker)$39,264
Asking Price$38,144
Markup-$1,120
Est. Dealer Margin on This Car$2,806
Percentile13% of inventory is priced lower
Days on Lot26 days
What Others Paid (Last 30 Days)
Cars Sold1902
Avg Markup-$811
Median Markup-$760
Best Deal-$1,486
Worst Deal-$371
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory125 vehicles
Avg Markup (All Models)-$813
Avg Markup (Sportage)-$737
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$834
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