This Is Already a Great Deal
Opening Offer
$37,041
Asking Price
$38,187
Max Price
$38,187
- • Recent buyers paid ~$811 below MSRP
- • Asking price is already $282 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,352
Est. Invoice$36,530
Holdback (est.)$1,178
MSRP (Sticker)$39,280
Asking Price$38,187
Markup-$1,093
Est. Dealer Margin on This Car$2,835
Percentile17% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold1902
Avg Markup-$811
Median Markup-$760
Best Deal-$1,486
Worst Deal-$371
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory179 vehicles
Avg Markup (All Models)-$1,011
Avg Markup (Sportage)-$978
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,012
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