Negotiation Guide
Opening Offer
$36,597
Fair Price
$38,097
Walk Away Above
$38,623
- • Recent buyers paid ~$811 below MSRP
- • Sitting 89 days (avg 55) — extra leverage
Price Breakdown
Est. Dealer Cost$35,235
Est. Invoice$36,410
Holdback (est.)$1,175
MSRP (Sticker)$39,150
Asking Price$38,236
Markup-$914
Est. Dealer Margin on This Car$3,001
Percentile38% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold1902
Avg Markup-$811
Median Markup-$760
Best Deal-$1,486
Worst Deal-$371
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory165 vehicles
Avg Markup (All Models)-$788
Avg Markup (Sportage)-$723
% Below MSRP100%
Avg Days to Sell50 days
Avg Sold Markup-$776
Cheaper Sportage X-Line Inventory
Kia of San AngeloSan Angelo, TX
-$1,566$39,94889d
Kia of San AngeloSan Angelo, TX
-$1,539$39,14189d
Folsom Lake KiaFolsom, CA
-$1,509$38,98689d
Leblanc KiaNew Iberia, LA
-$1,503$38,96289d
Hutchinson KiaMacon, GA
-$1,455$38,73089d
Durango KiaDurango, CO
-$1,443$38,68289d
Midtown KiaTulsa, OK
-$1,442$38,74389d
HI Country KiaFarmington, NM
-$1,422$36,07289d
Kia of San AngeloSan Angelo, TX
-$1,419$38,56689d
Kia of AbileneAbilene, TX
-$1,419$38,56689d