This Is Already a Great Deal
Opening Offer
$37,415
Asking Price
$38,572
Max Price
$38,572
- • Recent buyers paid ~$811 below MSRP
- • Asking price is already $347 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,757
Est. Invoice$36,949
Holdback (est.)$1,192
MSRP (Sticker)$39,730
Asking Price$38,572
Markup-$1,158
Est. Dealer Margin on This Car$2,815
Percentile8% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold1902
Avg Markup-$811
Median Markup-$760
Best Deal-$1,486
Worst Deal-$371
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory715 vehicles
Avg Markup (All Models)-$1,160
Avg Markup (Sportage)-$1,017
% Below MSRP72%
Avg Days to Sell56 days
Avg Sold Markup-$1,224
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