Deal Sheet: 2026 Sportage X-Line

Russ Darrow Madison Kia · Madison, WI · VIN: 5XYK6CDF1TG442016

Negotiation Guide

Opening Offer

$33,749

Fair Price

$35,249

Walk Away Above

$35,767

• Recent buyers paid ~$811 below MSRP
• Sitting 89 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$32,657

Est. Invoice$33,745

Holdback (est.)$1,089

MSRP (Sticker)$36,285

Asking Price$35,349

Markup-$936

Est. Dealer Margin on This Car$2,693

Percentile34% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold1902

Avg Markup-$811

Median Markup-$760

Best Deal-$1,486

Worst Deal-$371

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory289 vehicles

Avg Markup (All Models)-$1,275

Avg Markup (Sportage)-$1,079

% Below MSRP46%

Avg Days to Sell53 days

Avg Sold Markup-$1,297

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