This Is Already a Great Deal
Opening Offer
$37,167
Asking Price
$38,316
Max Price
$38,316
- • Recent buyers paid ~$811 below MSRP
- • Sitting 90 days (avg 55) — extra leverage
- • Asking price is already $57 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,492
Est. Invoice$36,675
Holdback (est.)$1,183
MSRP (Sticker)$39,435
Asking Price$38,316
Markup-$1,119
Est. Dealer Margin on This Car$2,825
Percentile13% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold1902
Avg Markup-$811
Median Markup-$760
Best Deal-$1,486
Worst Deal-$371
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory342 vehicles
Avg Markup (All Models)-$959
Avg Markup (Sportage)-$965
% Below MSRP39%
Avg Days to Sell54 days
Avg Sold Markup-$1,022
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