This Is Already a Great Deal
Opening Offer
$37,779
Asking Price
$38,947
Max Price
$38,947
- • Recent buyers paid ~$811 below MSRP
- • Asking price is already $437 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,176
Est. Invoice$37,381
Holdback (est.)$1,206
MSRP (Sticker)$40,195
Asking Price$38,947
Markup-$1,248
Est. Dealer Margin on This Car$2,772
Percentile4% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold1902
Avg Markup-$811
Median Markup-$760
Best Deal-$1,486
Worst Deal-$371
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory230 vehicles
Avg Markup (All Models)-$1,176
Avg Markup (Sportage)-$965
% Below MSRP100%
Avg Days to Sell45 days
Avg Sold Markup-$1,138
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