This Is Already a Great Deal
Opening Offer
$37,802
Asking Price
$38,971
Max Price
$38,971
- • Recent buyers paid ~$811 below MSRP
- • Asking price is already $443 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,203
Est. Invoice$37,409
Holdback (est.)$1,207
MSRP (Sticker)$40,225
Asking Price$38,971
Markup-$1,254
Est. Dealer Margin on This Car$2,769
Percentile4% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold1902
Avg Markup-$811
Median Markup-$760
Best Deal-$1,486
Worst Deal-$371
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory260 vehicles
Avg Markup (All Models)-$1,085
Avg Markup (Sportage)-$931
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$1,211
Cheaper Sportage X-Line Inventory
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