Deal Sheet: 2026 Sportage X-Line

Coughlin Kia of Lancaster · Lancaster, OH · VIN: 5XYK6CDF0TG346359

Negotiation Guide

Opening Offer

$36,204

Fair Price

$37,704

Walk Away Above

$38,230

• Recent buyers paid ~$811 below MSRP
• Sitting 89 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$34,880

Est. Invoice$36,042

Holdback (est.)$1,163

MSRP (Sticker)$38,755

Asking Price$37,940

Markup-$815

Est. Dealer Margin on This Car$3,061

Percentile46% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold1902

Avg Markup-$811

Median Markup-$760

Best Deal-$1,486

Worst Deal-$371

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory156 vehicles

Avg Markup (All Models)-$704

Avg Markup (Sportage)-$615

% Below MSRP100%

Avg Days to Sell45 days

Avg Sold Markup-$792

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