Negotiation Guide
Opening Offer
$36,444
Fair Price
$37,944
Walk Away Above
$39,372
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$36,720
Est. Invoice$37,944
Holdback (est.)$1,224
MSRP (Sticker)$40,800
Asking Price$39,352
Markup-$1,448
Est. Dealer Margin on This Car$2,632
Percentile14% of inventory is priced lower
Days on Lot3 days
Dealer Profile
Inventory136 vehicles
Avg Markup (All Models)-$1,429
Avg Markup (Sportage)-$1,026
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,356
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