Negotiation Guide
Opening Offer
$36,607
Fair Price
$38,107
Walk Away Above
$39,541
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$36,878
Est. Invoice$38,107
Holdback (est.)$1,229
MSRP (Sticker)$40,975
Asking Price$39,497
Markup-$1,478
Est. Dealer Margin on This Car$2,620
Percentile7% of inventory is priced lower
Days on Lot4 days
Dealer Profile
Inventory544 vehicles
Avg Markup (All Models)-$1,305
Avg Markup (Sportage)-$1,042
% Below MSRP55%
Avg Days to Sell51 days
Avg Sold Markup-$1,328
Cheaper Sportage SXP Inventory
Lou Fusz Kia of Terre HauteTerre Haute, IN
-$1,510$39,7204d
Janesville KiaJanesville, WI
-$1,507$39,7084d
Sunbury Motors KiaHummels Wharf, PA
-$1,504$39,6264d
Prestige KiaEau Claire, WI
-$1,497$39,3132d
Anderson Kia On PerryvilleLoves Park, IL
-$1,478$39,4972d
Kia of Grand BlancGrand Blanc, MI
-$1,478$39,4974d
Kia of Grand BlancGrand Blanc, MI
-$1,478$39,4974d
Billion Kia of Iowa CityIowa City, IA
-$1,478$39,4974d
Taylor Kia ToledoToledo, OH
-$1,474$39,4812d
Kia of Des MoinesDes Moines, IA
-$1,474$39,4812d