Negotiation Guide
Opening Offer
$35,779
Fair Price
$37,279
Walk Away Above
$38,682
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$36,077
Est. Invoice$37,279
Holdback (est.)$1,203
MSRP (Sticker)$40,085
Asking Price$38,711
Markup-$1,374
Est. Dealer Margin on This Car$2,635
Percentile38% of inventory is priced lower
Days on Lot3 days
Dealer Profile
Inventory471 vehicles
Avg Markup (All Models)-$1,097
Avg Markup (Sportage)-$978
% Below MSRP52%
Avg Days to Sell48 days
Avg Sold Markup-$1,066
Cheaper Sportage SXP Inventory
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-$1,510$39,7203d
Janesville KiaJanesville, WI
-$1,507$39,7083d
Sunbury Motors KiaHummels Wharf, PA
-$1,504$39,6263d
Prestige KiaEau Claire, WI
-$1,497$39,3131d
Anderson Kia On PerryvilleLoves Park, IL
-$1,478$39,4971d
Parkside KiaKnoxville, TN
-$1,478$39,4973d
Kia of Grand BlancGrand Blanc, MI
-$1,478$39,4973d
Kia of Grand BlancGrand Blanc, MI
-$1,478$39,4973d
Billion Kia of Iowa CityIowa City, IA
-$1,478$39,4973d
Taylor Kia ToledoToledo, OH
-$1,474$39,4811d