Negotiation Guide
Opening Offer
$36,700
Fair Price
$38,200
Walk Away Above
$39,637
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$36,968
Est. Invoice$38,200
Holdback (est.)$1,232
MSRP (Sticker)$41,075
Asking Price$40,067
Markup-$1,008
Est. Dealer Margin on This Car$3,100
Percentile68% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory275 vehicles
Avg Markup (All Models)-$697
Avg Markup (Sportage)-$612
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$711
Cheaper Sportage SXP Inventory
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