Negotiation Guide
Opening Offer
$35,779
Fair Price
$37,279
Walk Away Above
$38,682
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$36,077
Est. Invoice$37,279
Holdback (est.)$1,203
MSRP (Sticker)$40,085
Asking Price$39,083
Markup-$1,002
Est. Dealer Margin on This Car$3,007
Percentile71% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory413 vehicles
Avg Markup (All Models)-$636
Avg Markup (Sportage)-$575
% Below MSRP57%
Avg Days to Sell58 days
Avg Sold Markup-$665
Cheaper Sportage SXP Inventory
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