Negotiation Guide
Opening Offer
$36,146
Fair Price
$37,646
Walk Away Above
$39,063
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$36,432
Est. Invoice$37,646
Holdback (est.)$1,214
MSRP (Sticker)$40,480
Asking Price$39,507
Markup-$973
Est. Dealer Margin on This Car$3,075
Percentile77% of inventory is priced lower
Days on Lot4 days
Dealer Profile
Inventory112 vehicles
Avg Markup (All Models)-$755
Avg Markup (Sportage)-$664
% Below MSRP100%
Avg Days to Sell48 days
Avg Sold Markup-$749
Cheaper Sportage SXP Inventory
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