Negotiation Guide
Opening Offer
$36,546
Fair Price
$38,046
Walk Away Above
$39,478
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$36,819
Est. Invoice$38,046
Holdback (est.)$1,227
MSRP (Sticker)$40,910
Asking Price$39,444
Markup-$1,466
Est. Dealer Margin on This Car$2,625
Percentile12% of inventory is priced lower
Days on Lot4 days
Dealer Profile
Inventory243 vehicles
Avg Markup (All Models)-$1,210
Avg Markup (Sportage)-$1,055
% Below MSRP61%
Avg Days to Sell55 days
Avg Sold Markup-$1,267
Cheaper Sportage SXP Inventory
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Prestige KiaEau Claire, WI
-$1,497$39,3132d
Anderson Kia On PerryvilleLoves Park, IL
-$1,478$39,4972d
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Kia of Grand BlancGrand Blanc, MI
-$1,478$39,4974d
Kia of Grand BlancGrand Blanc, MI
-$1,478$39,4974d
Billion Kia of Iowa CityIowa City, IA
-$1,478$39,4974d
Taylor Kia ToledoToledo, OH
-$1,474$39,4812d