Negotiation Guide
Opening Offer
$36,146
Fair Price
$37,646
Walk Away Above
$39,063
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$36,432
Est. Invoice$37,646
Holdback (est.)$1,214
MSRP (Sticker)$40,480
Asking Price$39,038
Markup-$1,442
Est. Dealer Margin on This Car$2,606
Percentile16% of inventory is priced lower
Days on Lot4 days
Dealer Profile
Inventory155 vehicles
Avg Markup (All Models)-$1,197
Avg Markup (Sportage)-$1,021
% Below MSRP46%
Avg Days to Sell52 days
Avg Sold Markup-$1,198
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