Negotiation Guide
Opening Offer
$36,477
Fair Price
$37,977
Walk Away Above
$39,406
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$36,752
Est. Invoice$37,977
Holdback (est.)$1,225
MSRP (Sticker)$40,835
Asking Price$39,772
Markup-$1,063
Est. Dealer Margin on This Car$3,021
Percentile53% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory129 vehicles
Avg Markup (All Models)-$814
Avg Markup (Sportage)-$614
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$825
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