Negotiation Guide
Opening Offer
$36,258
Fair Price
$37,758
Walk Away Above
$39,179
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$36,540
Est. Invoice$37,758
Holdback (est.)$1,218
MSRP (Sticker)$40,600
Asking Price$39,186
Markup-$1,414
Est. Dealer Margin on This Car$2,646
Percentile29% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory277 vehicles
Avg Markup (All Models)-$1,098
Avg Markup (Sportage)-$1,028
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,193
Cheaper Sportage SXP Inventory
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Taylor Kia ToledoToledo, OH
-$1,474$39,4812d