Negotiation Guide
Opening Offer
$36,258
Fair Price
$37,758
Walk Away Above
$39,179
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$36,540
Est. Invoice$37,758
Holdback (est.)$1,218
MSRP (Sticker)$40,600
Asking Price$39,186
Markup-$1,414
Est. Dealer Margin on This Car$2,646
Percentile29% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory99 vehicles
Avg Markup (All Models)-$1,361
Avg Markup (Sportage)-$1,208
% Below MSRP100%
Avg Days to Sell45 days
Avg Sold Markup-$1,403
Cheaper Sportage SXP Inventory
Lou Fusz Kia of Terre HauteTerre Haute, IN
-$1,510$39,7203d
Janesville KiaJanesville, WI
-$1,507$39,7083d
Sunbury Motors KiaHummels Wharf, PA
-$1,504$39,6263d
Prestige KiaEau Claire, WI
-$1,497$39,3131d
Anderson Kia On PerryvilleLoves Park, IL
-$1,478$39,4971d
Parkside KiaKnoxville, TN
-$1,478$39,4973d
Kia of Grand BlancGrand Blanc, MI
-$1,478$39,4973d
Kia of Grand BlancGrand Blanc, MI
-$1,478$39,4973d
Billion Kia of Iowa CityIowa City, IA
-$1,478$39,4973d
Taylor Kia ToledoToledo, OH
-$1,474$39,4811d