Negotiation Guide
Opening Offer
$36,239
Fair Price
$37,739
Walk Away Above
$39,160
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$36,522
Est. Invoice$37,739
Holdback (est.)$1,217
MSRP (Sticker)$40,580
Asking Price$39,547
Markup-$1,033
Est. Dealer Margin on This Car$3,025
Percentile61% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory413 vehicles
Avg Markup (All Models)-$636
Avg Markup (Sportage)-$575
% Below MSRP57%
Avg Days to Sell58 days
Avg Sold Markup-$665
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