Negotiation Guide
Opening Offer
$34,268
Fair Price
$35,768
Walk Away Above
$37,114
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$34,614
Est. Invoice$35,768
Holdback (est.)$1,154
MSRP (Sticker)$38,460
Asking Price$37,119
Markup-$1,341
Est. Dealer Margin on This Car$2,505
Percentile41% of inventory is priced lower
Days on Lot4 days
Dealer Profile
Inventory129 vehicles
Avg Markup (All Models)-$1,216
Avg Markup (Sportage)-$1,131
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,159
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