Negotiation Guide
Opening Offer
$34,933
Fair Price
$36,433
Walk Away Above
$37,804
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$35,258
Est. Invoice$36,433
Holdback (est.)$1,175
MSRP (Sticker)$39,175
Asking Price$38,304
Markup-$871
Est. Dealer Margin on This Car$3,047
Percentile87% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory359 vehicles
Avg Markup (All Models)-$595
Avg Markup (Sportage)-$549
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$662
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